Our Communications Team Communications
QGA communications professionals bring experience from many different backgrounds — the White House, Capitol Hill, political campaigns, top PR firms and trade associations — to the work we do for clients. This variety of perspectives enables us to view our clients’ issues from multiple angles and provide strategic, tailored recommendations, not boilerplate proposals. Areas of specific expertise include:
Communications and Media Campaigns in Support of Legislation and Public Policy
Effective communications is an essential component of any successful public affairs program. QGA has developed and implemented highly effective campaigns on a variety of issues, including reform of government-sponsored enterprises (GSEs), encryption export policy, repeal of the “Spanish-American War Tax” on telecommunication services and self-regulation of privacy issues for Internet advertisers.
Issue Management and Crisis Communications
In today’s interconnected world, a poorly managed issue in any country easily can escalate into a global crisis. And a poorly managed crisis can quickly erode corporate reputation. QGA understands both phenomena. We work with companies to develop strategies to manage difficult issues swiftly and effectively, as well as help companies in crisis to successfully navigate the storm and limit damage to reputation.
Message Strategy and Materials Development
Strong, credible and memorable messages are at the heart of successful communications. We work with clients to develop a message strategy, as well as an integrated communications plan to ensure effective message delivery to target audiences. We can further support our clients by developing compelling written and electronic materials.
CEO and Corporate Reputation
Credibility and a solid reputation are essential to achieving business objectives, whether financial, regulatory or legislative. We work with companies and individual CEOs to help them build a distinctive image in Washington and beyond.
Spokesperson Training and Congressional Hearing Preparation
Every forum is an opportunity to demonstrate leadership and enhance reputation. We have prepared government and corporate spokespeople alike to communicate effectively in even the harshest of circumstances — before disgruntled employees, skeptical media, doubtful analysts and congressional investigators.
Organization of Corporate Public Affairs Functions
Companies with the most effective external affairs generally have strong internal alignment of these functions (government affairs, media relations, public affairs). QGA works with companies to assess their external affairs functions and make recommendations for enhancing these operations through organizational changes. QGA also works with companies new to government or public affairs to help them establish a function that best meets their corporate objectives and culture.
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